Talk about hype. In the last six months, Apple’s iPhone has been the subject of 11,000 print articles, and it turns up about 69 million hits on Google. Cultists are camping out in front of Apple stores; bloggers call it the “Jesus phone.” All of this before a single consumer has even touched the thing.
This Friday, June 29, at 6:00 pm local time, the revolutionary iPhone goes on sale at the 164 Apple retail stores nationwide, all of which will stay open until midnight. Customers can purchase up to two iPhones on a first-come, first-served basis. Beginning Saturday morning, all Apple retail stores will offer free, in-depth workshops, so customers can learn how to get the most out of their new iPhones. They’ll also have access to free iPhone support at the Genius Bar and personal training through Apple’s new One to One program.
The phone is so sleek and thin,” reports David Pogue (New York Times) in his review of iPhone, that “it makes Treos and Blackberrys look obese.” And the software transcends. “It’s fast, beautiful, menu-free, and dead simple to operate.” If you need “to answer a call, you can tap Answer on the screen, or pinch the microscopic microphone bulge on the white earbud cord. Either way, music or video playback pauses until you hang up.” As for email, it’s “fantastic. Incoming messages are fully formatted, complete with graphics; you can even open (but not edit) Word, Excel and PDF documents.” And “the Web browser,” he points out, “is the real dazzler.” No “stripped down, claustrophobic My First Cellphone Browser; you get full Web layouts, fonts and all, shrunk to fit the screen. You scroll with a fingertip — much faster than scroll bars. You can double-tap to enlarge a block of text for reading, or rotate the screen 90 degrees, which rotates and magnifies the image to fill the wider view.” In short, Pogue calls the iPhone, “the most sophisticated, outlook-changing piece of electronics to come along in years.”
AT & T offer
iPhone customers will be able to choose from three simple, affordable service plans when iPhone goes on sale on Friday, June 29. All three plans include unlimited data, Visual Voicemail, 200 SMS text messages, roll-over minutes, and unlimited mobile-to-mobile calling. In addition to a one-time activation fee of $36.00, customers can sign up for a new two-year service plan with AT&T for a monthly fee of $59.99 (for 450 minutes), $79.99 (for 900 minutes), or $99.99 (for 1,350 minutes). Family plans are also available.