The Japanese have a great liking for fresh fish. But the waters close to
Japan have not held many fish for decades. So, to feed the Japanese
population, fishing boats got bigger and went farther than ever. The
farther the fishermen went, the longer it took to bring back the fish.
The longer it took them to bring back the fish, the staler they grew. The
fish were not fresh and the Japanese did not like the taste.
To solve this problem, fishing companies installed freezers on their
boats. They would catch the fish and freeze them at sea. Freezers allowed the
boats to go farther and stay longer. However, the Japanese could taste
the difference between fresh and frozen fish. And they did not like the
taste of frozen fish. The frozen fish brought a lower price. So, fishing
companies installed fish tanks. They would catch the fish and stuff them
in the tanks, fin to fin. After a little hashing around, the fish stopped
moving. They were tired and dull, but alive. Unfortunately, the Japanese
could still taste the difference. Because the fish did not move for
days, they lost their fresh-fish taste. The Japanese preferred the lively
taste of fresh fish, not sluggish fish. The fishing industry faced an
But today, it has got over that crisis and has emerged as one of
the most important trades in that country! How did Japanese fishing
companies solve this problem? How do they get fresh-tasting fish to
To keep the fish tasting fresh, the Japanese fishing companies still put
the fish in the tanks. But now they add a small shark to each tank. The
shark eats a few fish, but most of the fish arrive in a very lively
state. The fish are challenged and hence are constantly on the move. And they
survive and arrive in a healthy state! They command a higher price and
are most sought-after. The challenge they face keeps them fresh!
Humans are no different. L. Ron Hubbard observed in the early 1950’s:
"Man thrives, oddly enough, only in the presence of a challenging
" George Bernard Shaw said: "Satisfaction is death!"
The more intelligent, persistent and competent you are, the more you enjoy a challenge. If you are steadily conquering challenges, you are happy.
You think of your challenges and get energized. You are excited to try new solutions. You have fun. You are alive! Instead of avoiding challenges, jump into them. Catch these challenges by their horns and vanquish them.
Enjoy the game. If your challenges are too large or too numerous, do not give up. Failing makes you tired. Instead, reorganize. Find more determination, more knowledge, more help. Don’t create success and revel in it in a state of inertia. You have resources, skills and abilities to make a difference.